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"When You Stop Striving For Perfection, You Might As Well Be Dead." Monday, March 26, 2007The one with the Ribena.WELLINGTON (Reuters) - Global drugs giant GlaxoSmithKline faces a court case on Tuesday for misleading advertising after two 14-year-olds found its popular blackcurrant drink Ribena contained almost no vitamin C. High school students Anna Devathasan and Jenny Suo tested the children's drink against advertising claims that "the blackcurrants in Ribena have four times the vitamin C of oranges" in 2004. Instead, the two found the syrup-based drink contained almost no trace of vitamin C. "We thought we were doing it wrong, we thought we must have made a mistake," Devathasan, now aged 17, told New Zealand newspapers of the school experiment. Reuters Pictures A GSK spokeswoman in New Zealand refused to comment ahead of the case on grounds that it could affect the legal process. Ribena, first made in the 1930s and distributed to British children during World War Two, is now sold in 22 countries. GSK paid little attention to the claims of Devathasan and Suo until their complaints reached the Commerce Commission. But it now faces 15 charges related to misleading advertising in an Auckland court, risking potential fines of up to NZ$3 million ($2.1 million). What the hell? is nothing real anymore?! what about cristina aguilera being the hottest blonde of 2006? is that a lie too?! it must be. Labels: Ribena Post a Comment |
